Greg Taylor – Director: gregt@ntf.com.au
Greg Taylor is The NTF Group’s Consultative Services Director and is responsible for fulfilling our objective of providing management support at a strategic level. Greg has considerable experience in developing marketing programs that maximise return on campaigns for a wide range of service companies. His specific area of expertise is in dealing with all levels of corporate business managers and business owners. As a former partner in a financial market research consultancy, FMR, he gained a great deal of experience in researching banking, accounting, taxation, superannuation and investment practices of clients across the entire business spectrum. He has done analysis to support mergers and acquisitions and public floats.
Joan Nelson – Director: joann@ntf.com.au
Joan Nelson is The NTF Group’s Qualitative Research Director and co-founder. She is a highly experienced qualitative researcher, member of the AMSRS, and the American association of qualitative research consultants (QRCA). She was previously NSW General Manager of a national research company and was responsible for introducing choice modelling to the NTF Group based on qualitative identification of the factors on which decisions are made. She has special interests in Benefits Realisation in eHealth, social policy research, infrastructure, and the use of choice modelling techniques in a social context. Joan has a demonstrated ability to be effective in evaluation in major, large scale, complex and high risk projects within large, complex and distributed service delivery organisations, particularly within an IM/ICT project environment. The projects she specialises in use her qualitative skills, particularly in the areas of interviewing, observation and ethnographic research, together with her understanding of and interest in data modelling.